Role: Visual Consulting & Logo Design

ELODIE is a Berlin based Fashion Designer specialised in draping, embroidery and manipulating fabrics by printing & dyeing. Her use of unconventional materials like sail, her agenda of exploring new creative rooms and her draping skills were the inspiration of the paper boat used as Icon. The logotype is based on serif-fonts widely used in high fashion and was evelved to a modern sans serif font. The Lookbook is using flat design supported by large typography matching the colour of the collection to underline the visual aesthetics.